Comcast Director, Sales Marketing in New York, New York

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

Job Summary:

Responsible for providing direction and leadership for the Marketing

Solutions department. Develops and influences Marketing plans, sales,

and pricing packages to be presented by Advertising Sales team in order

to maximize advertising revenue. Develops Marketing campaigns and

advertising products to enhance and maximize advertising revenues. Works

with Advertising Sales to target audiences and increase advertising

spending to contribute to Advertising Sales team's bottom line.

Influences and integrates business strategy. Creates and monitors

department budget, spending, and forecasting. Leads project groups as

well as the department's lower-level management, professionals, and

non-exempt employees.

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how

you do your job

- Own the customer experience-think and act in ways that put our

customers first, give them seamless digital options at every touchpoint,

and make them promoters of our products and services

- Know your stuff-be enthusiastic learners, users and advocates of our

game-changing technology, products and services, especially our digital

tools and experiences

- Win as a team-make big things happen by working together and being

open to new ideas

- Be an active part of the Net Promoter System-a way of working that

brings more employee and customer feedback into the company-by joining

huddles, making call backs and helping us elevate opportunities to do

better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our

communities

Core Responsibilities:

- Assists in the creation of integrated sales and marketing programs.

- Develops marketing campaign strategies in conjunction with related

departments. Identifies new and current markets with the greatest sales

revenue potential and develops and implements sales marketing programs

that serve these customers. Customizes solutions to include content

creation, consumer sweepstakes, and on-air enhancements.

- Creates advertising options to implore new and continued Advertising

Sales spending.

- Assists in creating marketplace sales strategy for key properties.

- Supports the Sales force with materials on intended message,

collateral, and products/pricing information of campaigns.

- Works extensively with Account Executives as well as Advertising Sales

management to pursue and close most difficult and strategic accounts.

- Evaluates performance of integrated Sales and Marketing programs

against desired outcomes.

- Mentors, develops, and directs staff including lower-level management,

professionals, and non-exempt employees. Leads and directs groups,

providing expertise in the area of Marketing Solutions.

- Consistent exercise of independent judgment and discretion in matters

of significance.

- Regular, consistent and punctual attendance. Must be able to work

nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree or Equivalent

- Marketing, Communications / Public Relations

-

- Generally requires 10 years related experience

Comcast is an EOE/Veterans/Disabled/LGBT employer