Comcast Sr. Manager, Marketing in Atlanta, Georgia

Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary:

Responsible for executing marketing efforts to gain new customers and

maintain current subscriber base. Plans and develops print and online

marketing outreach programs. Analyzes subscriber response to online and

print marketing programs. Serves as Marketing contact for employees and

outside vendors. Deploys and measures effectiveness of direct mail

marketing campaigns. Tracks market trends, analyzes results, and draws

conclusions about performance in order to recommend improvements to

marketing strategies and tactics. Develops financial and operational

objectives. Ensures operational plans are aligned with business

objectives. Contributes to functional strategy development. Has a

greater degree of impact on business results, and typically manages one

or more groups of professional employees.

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how

you do your job

- Own the customer experience-think and act in ways that put our

customers first, give them seamless digital options at every touchpoint,

and make them promoters of our products and services

- Know your stuff-be enthusiastic learners, users and advocates of our

game-changing technology, products and services, especially our digital

tools and experiences

- Win as a team-make big things happen by working together and being

open to new ideas

- Be an active part of the Net Promoter System-a way of working that

brings more employee and customer feedback into the company-by joining

huddles, making call backs and helping us elevate opportunities to do

better for our customers

- Drive results and growth

- Respect and promote inclusion and diversity

- Do what's right for each other, our customers, investors and our

communities

Core Responsibilities:

- Manages Marketing expenses in order to ensure that they are within

budget parameters.

- Manages local promotions, events marketing, and coordinates with

Direct Sales staff.

- Consults with Marketing/Sales to identify, define, size, and

prioritize strategic analytics opportunities.

- Gathers and communicates marketing campaign information and customer

feedback in order to promote a common understanding of marketing

campaigns, changes, and issues.

- Oversees the development and maintenance of the demographic and other

market data as needed in order to support Marketing goals.

- Works to engage stakeholders in both the development and launch of

marketing plans.

- Translates business needs into analysis designs providing insight,

knowledge, and understanding of customers, products, and industries.

- Maintains and improves ongoing Marketing programs, analyses, and

reports.

- Develops new ideas and communicates potential uses for analytics

across the business.

- Consistent exercise of independent judgment and discretion in matters

of significance.

- Regular, consistent and punctual attendance. Must be able to work

nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.

Job Specification:

- Bachelors Degree or Equivalent

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- Generally requires 8-11 years related experience

Comcast is an EOE/Veterans/Disabled/LGBT employer