Comcast Senior Manager, Solutions Marketing in New York, New York
FreeWheel, a Comcast company, has superior end-to-end technology, premium marketplace, and best in market advisory services that power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in New York, with offices in San Francisco, London, and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
The Sr. Manager, Solutions Marketing role is responsible for helping the team gather, analyze, and interpret information about the advanced advertising industry, ad tech products, solutions, and services to be offered in the industry, and the past, present, and potential customers for the advanced advertising products & service. This position partners with the Sales, Product, and Marketing teams to drive our business forward. Provides thoughtfulness and direction for diverse and complex functions. Contributes to the development of the organization's business strategy.
-Oversees the collection and analysis of relevant information concerning current and potential markets and competitors.
-Evangelize the Solutions Marketing team throughout the organization through regular internal updates, project summaries, and industry commentary
-Contributes to the development of product positioning and messaging with a clear emphasis on customer value
-Understands the market at large, competitive landscape, and is able to provide commentary on activities pertinent to the business
-Assists sales thorough sales enablement activities including content and collateral creation, customization, and upkeep
-Shepherds new products to market through cross-functional GTM activities
-Works with product team to understand and prioritize the roadmap based on direct client feedback
-Maintains a presence in client meetings, and partners to discuss business issues and opportunities.
-Works with the corporate marketing team to ensure proper exposure and reference to products in all internal and external communications
-Directs the development of developing analyses and forecasts in the areas of product preferences, sales coverage, market penetration, market practices, and sales trends.
-Interprets marketing information for senior management to assist in their decision-making.
-Oversees the execution of marketing projects and communicates findings to appropriate audiences.
-Ensures adherence to standards and practices.
-Develops marketing and sales collateral design; designs studies to define market segments and conducts competitive research and analysis.
-Ability to apply and communicate marketing design and materials in meaningful ways to the business and business owners.
-Consistent exercise of independent judgment and discretion in matters of significance.
-Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
-Other duties and responsibilities as assigned.
Bachelor's Degree or Equivalent
Field of Study
Marketing, Business, Management
Years of Experience
Generally, requires 5 years related experience
Comcast is an EEO/AA/Drug Free Workplace.
The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be
interpreted as a comprehensive inventory of all duties, responsibilities and qualifications
Comcast is an EOE/Veterans/Disabled/LGBT employer